NutritionSugar

The "Made With Real Fruit" Scam: Why Fruit Snacks Are Just Candy

12/27/20254 MIN READ VERIFIED

The Lunchbox Staple

Packaged "Fruit Snacks" are a staple of the modern diet. They are marketed as a healthy alternative to candy, boasting claims like "Made With Real Fruit," "100% Vitamin C," and "No High Fructose Corn Syrup." Because of this "Health Halo," parents feel good about giving them to their children.

But if you strip away the marketing, you are left with a gummy bear.

The Secret Ingredient: "Concentrate"

How do companies put "Fruit" first on the ingredient list while making a product that tastes like candy? They use Fruit Juice Concentrate. To make concentrate, you take fruit juice and heat it to evaporate the water. What remains is a highly concentrated sludge of fructose and glucose.

The Pear Trick: Manufacturers love using Pear Juice Concentrate because it is colorless, odorless, and incredibly sweet. It acts exactly like a sugar syrup, but because it was derived from a pear, the FDA allows it to be listed as "Fruit Puree" or "Fruit Concentrate."

The Comparison

Let's compare the nutrition of a popular Fruit Snack vs. a generic Gummy Bear.

  • Welch's Fruit Snacks (25.5g pouch):
    • Sugar: 11g
    • Fiber: 0g
    • Ingredients: Fruit Puree, Corn Syrup, Sugar.
  • Haribo Goldbears (30g serving):
    • Sugar: 14g
    • Fiber: 0g
    • Ingredients: Corn Syrup, Sugar, Gelatin.

The macronutrient profiles are nearly identical. Both are pure sugar and gelatin with zero fiber. The "Fruit Snack" simply uses "Concentrate" as its primary sugar source.

The Vitamin C Lie

But what about the vitamins? The packaging often screams "100% Daily Value of Vitamin C!" This is achieved by Fortification. The manufacturer takes cheap Ascorbic Acid (synthetic Vitamin C) and sprays it into the mixture at the end of production. Logic Check: If you sprayed Vitamin C on a candy bar, it would also have "100% Daily Value." That does not make the candy bar healthy.

The WellFact Protocol

  • The Rule: Fruit has fiber. If there is no fiber, it is not fruit; it is juice or candy.
  • The Swap: Real dried fruit (Mango slices, Apricots, Raisins) without added sugar. These retain the fiber matrix and nutrients of the original plant.
  • The Mindset: There is nothing wrong with eating candy occasionally. Just be honest that it is candy.